Rollins School of Public Health | Faculty Profile
Emory Rollins School of Public Health

Carla  Berg

Associate Professor

Jointly Appointed, Global Health

Jointly Appointed, Epidemiology

Adjunct or Visiting, Behavioral Sciences/Health Ed.

Carla J. Berg, PhD, MBA, LP is an Associate Professor in the Department of Behavioral Sciences and Health Education in the Rollins School of Public Health and the Associate Director for Population Sciences in Emory's Winship Cancer Institute. She received her Ph.D. in clinical health psychology from the University of Kansas, completed her residency training at Massachusetts General Hospital/Harvard Medical School in behavioral medicine, and then completed her postdoctoral training at the University of Minnesota in the Department of Medicine. She also completed her MBA at Emory University in 2017. She has been faculty at Emory since 2009. Her research primarily focuses on sociocontextual factors related to substance use, particularly tobacco and marijuana, ranging from macro-level factors such as policy and marketing to interpersonal and individual factors (e.g., psychological, biological). She has also conducted research regarding health behaviors and quality of life among cancer survivors. Methodologically, she has conducted large-scale survey studies involving both cross-sectional and longitudinal designs, mixed-methods studies, and individual- and community-level randomized controlled trials. 

Below are a list of some of prominent research projects on which she serves as PI or MPI: 

VAPES (Vape shop Advertising, Place characteristics, and Effects Surveillance): Regulatory Impact on Vape Shops and Young Adults’ Use of ENDS (R01CA215155-01A1); 12/2017 to 12/2022; Description: Over the course of four years when FDA regulatory activities will occur, this study will examine vape shop landscape, marketing practices of vape shops, and the impact on young adult e-cigarette use in 6 US cities. Study link:

GATHER (Georgia and Armenia Teams for Healthy Environments and Research): Smoke-free Air Coalitions in Georgia and Armenia: A Community Randomized Trial (R01TW010664-01) (MPIs: Berg, Kegler); 08/2017 to 08/2022; Description: The goal of this research capacity building grant is to test the efficacy of a local community coalitions in promoting local smoke-free policies in Georgia and Armenia and ultimately the impact on secondhand smoke exposure. Study links:;      

DECOY (Documenting Experiences with Cigarettes and Other tobacco in Young adults): Market Research to Predict Emerging Tobacco Product Use in Diverse Young Adults (R01CA179422-01); 09/2013 to 08/2018 (NCE); Description: A five-year grant aimed at using market research to identify and characterize young adults at high-risk for tobacco use, focusing on alternative and emerging tobacco products. Study link:

MOCSIE (Matching of Consumers to Social Media Interactions on E-cigarettes): Policy, Advertising and Social Media Related to E-cigarette Consumer Behavior (1R21CA198455-01); 07/2015 to 06/2017 (NCE); Description: A two-year grant to 1) examine the association between e-cigarette Twitter activity and e-cigarette purchasing behavior; 2) examine tobacco control policies and e-cigarette advertising in relation to e-cigarette Twitter activity; and 3) model e-cigarette purchasing through tobacco control policies, e-cigarette advertising, and e-cigarette Twitter activity over time and across states. Study link:

Social Suspect: Innovative Web-Based Intervention for Smoking Cessation among College Students (1R43TR000358-01); 08/2012 to 08/2013; Description: A one-year small business grant to develop a web-based health behavior intervention to market to vendors near college campuses to promote health-related goods and services. Study link:

AWAKE (Acheiving Wellness After Kanceer in Early life): Promoting Quality of Life Among Young Adult Cancer Survivors (Winship Cancer Institute Inve$ts); 03/2016 to 02/2017; Description: A one-year grant aimed at testing a technology-based, coach-assisted intervention aimed at promoting hope and goal-oriented thinking among young adults post cancer diagnosis and treatment. Study link:

AWAIT (Acheiving Wellness After Illness in Teens): Improving Health-Promoting Behaviors in Adolescent Cancer Survivors: A Feasibility Trial (Woodruff Health Science Center Synergy Grant) (MPIs: Effinger, Mertens, Berg); 10/2017 to 09/2018 (NCE); Description: A one-year grant aimed at promoting physical activity and nutrition via a technology-based intervention among pediatric cancer patients post cancer diagnosis and treatment. Study link: (pending)

View Resume

Contact Information

1518 Clifton Road NE, Room 524 ,

Atlanta , GA 30322

Phone: (404) 727-7589

Fax: (404) 727-1369


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Areas of Interest

  • Behavior and Health
  • Cancer Prevention
  • Community Based Research
  • Global Health
  • Health Communication
  • Health Promotion
  • Mental Health
  • Smoking Prevention/Cessation


  • PhD 2007, University of Kansas
  • Clinical residency 2007, Harvard Medical School/Mass General Hospital
  • Postdoctoral fellow 2009, University of Minnesota
  • BA 2001, Dakota Wesleyan University
  • MA 2003, University of Kansas
  • MBA 2017, Emory University

Courses Taught

  • BSHE 712: Grant Writing & Rsch.Ethics

Affiliations & Activities

Here are a list of Dr. Berg's publications: 


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